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Health & FitnessOperations, architecture, delivery & commercial
Alegria
Built and shipped a health & fitness app end to end, then stood up the operations to run it
The challenge
Alegria had the idea for a health & fitness app but no route to getting it built. They came to us for technology development, and underneath that sat a business with no operational structure to run a product around.
What we did
We architected the solution, implemented the code and deployed the application. As we worked, the operational gaps became clear, so we built the company's operations from the ground up and helped inform the commercial decisions that shaped the product: pricing, target market and go-to-market.
The outcome
- A fully functioning app, built, deployed and live
- Operational processes embedded across the team
- Commercial direction set: pricing, target market and go-to-market